How to Exhibit Your Prototype at a Trade Show | NHS Inventor Pavilion 2026

Exhibiting a prototype at a trade show can be a game-changer for inventors looking to turn an idea into a market-ready product. The Inventor Pavilion at NHS Concept to Commerce provides a unique opportunity to connect with buyers, product development teams, investors, and media—all actively searching for innovative products.

To make the most of your trade show experience, it’s essential to prepare strategically, design a compelling booth, and refine your pitch. Here’s a step-by-step guide.

Before the event, ensure your prototype is:

• Functional and visually appealing: Even a working model or a realistic mock-up helps buyers understand the concept.
• Durable for transport: Protect fragile parts with padding, cases, or custom packaging.
• Demonstration-ready: Be ready to show how the product works and answer common questions.

Tip: Have multiple prototypes or visual aids, like videos or 3D renderings, to showcase functionality if the product is too fragile or complex.

Your booth is your first impression—make it count:

• Clear branding: Include your logo, product name, and tagline.
• Eye-catching visuals: Use banners, posters, or digital displays to highlight your invention.
• Interactive elements: Allow attendees to touch, try, or see demonstrations.
• Informational materials: Handouts, brochures, or QR codes linking to your website or product video.
  

Tip: Don’t forget to follow the exhibitor manual and checklist to make sure you are placing orders ahead of deadlines!

• Your pitch should be concise, clear, and tailored to your audience:
• Elevator pitch: 30–60 seconds explaining your product, its problem-solving value, and target market.
• USP (Unique Selling Proposition): Highlight what makes your product stand out from competitors.
• Call-to-action: Invite buyers, investors, or collaborators to schedule a follow-up or request more information.
• Practice: Rehearse with friends, mentors, or UIA representatives to gain confidence and refine delivery.

Make sure you bring:

• Prototype(s) and any spare parts
• Booth signage and branding materials
• Business cards or contact info sheets (or opt for a fully digital experience using your Colleqt in-booth QR code signs and the complimentary Lead Manager App)
• Marketing collateral (brochures, one-pagers, or flyers)
  
• Device for digital presentations or videos
• Notebook or Lead Manager App for collecting leads and notes

• Engage attendees proactively: Invite them to see demonstrations or ask questions.
• Leverage networking opportunities: Meet buyers, product teams, and investors on the show floor.
• Participate in panels or pitch sessions: If available, these provide extra exposure and validation.
• Follow up promptly: Collect contacts and follow up with leads within a week after the show.

• Evaluate feedback: Use insights from buyers and mentors to improve your product.
• Share outcomes: Highlight press coverage, testimonials, or partnerships you gained.
• Plan next steps: Determine whether to move toward licensing, production, or additional trade shows.

• The United Inventors Association (UIA) provides mentorship, pitch guidance, and IP protection advice to exhibitors at NHS Inventor Pavilion. Take advantage of workshops, feedback panels, and networking opportunities to maximize the value of your trade show experience.

Exhibiting your prototype at a trade show like NHS Concept to Commerce can open doors to buyers, investors, and commercialization opportunities. By preparing your prototype, designing an engaging booth, refining your pitch, and leveraging resources like the UIA, you can maximize your exposure and turn your idea into a market-ready product.

Apply now for the NHS Inventor Pavilion 2026 and bring your prototype to the people who can turn innovation into opportunity.