10 - 10:45 a.m.
KEYNOTE: The New Normal for Kitchen and Bath
Presenter: Bill Darcy, CEO, National Kitchen & Bath Association
The pandemic has sped up the rate of change to almost lightning speed. Companies are now three times more likely to conduct 80 percent of their business digitally. And consumers? They want to change their homes to accommodate the new normal, with kitchen and bath being the top two choices for home improvements. In this presentation, National Kitchen & Bath Association CEO Bill Darcy will discuss these shifts and how they will dramatically impact the kitchen and bath industry—and your business—over the next several years.
Learn more about Bill here and attend his keynote, “The New Normal for Kitchen and Bath,” at 10 a.m. at the NHPA All-Industry Conference Stage.
2 - 2:45 p.m.
KEYNOTE: Focus on the Customer and the Employees as a Person
Presenter: Alex Genov, Head of Customer Experience Research, Zappos
This presentation will introduce a new way of thinking about how companies approach understanding their customers. This mindset is applicable to companies of any size—from startups to established corporations. According to Alex Genov, Head of Customer Experience Research at Zappos, once we realize that consumers are real people with real behaviors, emotions, motivations and goals, we will recognize that customer research has to have a common business objective and a coordinated set of methods across the organization. Using highlights from a Zappos case study, attendees will take away strategies to understand the person, not the “shopper” or the “user” and discover how to eliminate organizational silos when it comes to customer understanding. Attendees will also learn how to use results to inform their business as a whole and hear why company culture matters.
Learn more about Alex here and attend his keynote, “Focus on the Customer and the Employees as a Person,” at 2 p.m. at the NHPA All-Industry Conference Stage.
3 - 4 p.m.
PANEL: Retailers and Content Creators Pair Up on Programs
This panel of content creators will discuss how they have worked with retailers on various initiatives aimed at extending their reach. Learn about success and challenges in bringing these programs to life.
Moderator: Dan Tratensek, NHPA
Panelists: Jen Woodhouse, Jen Woodhouse; Kathryn Emery, Home Improvement & Lifestyle Expert; James “Jeb” Buffington, Merchandising Leader, The Home Depot
4 - 5 p.m.
PANEL: Diversity, Equity & Inclusion: Why You Can’t Afford to Ignore This Powerful Movement
Attend this panel discussion with industry champions for DE&I to learn how they support this movement within their organizations and what others can do to embrace this important cultural shift.
Moderator: Ray Rhodes, Director, Diversity & Inclusion, RX Global
Panelists: Antoine Hinton, Chair, Inclusion & Diversity Council, True Value Co.; Cornell Verdeja-Woodson, Founder, Brave Trainings LLC and Director of Diversity, Equity and Inclusion, Headspace; Shelly Williams, Service and Procurement Manager, Keystone Blind; Denise Medved, Interim Chief Growth Officer, Xamax Industries